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|A Chinese couple tests the new iPhone 7 after collecting their latest device from an Apple store in Shanghai yesterday. — AFP Apple fans from Shanghai to Sydney Authentic Yannick Ngakoue Jersey , the first customers worldwide to snap up the new iPhone 7, cheered as they left stores yesterday brandishing their purchases, flanked by applauding sales staff.
But underneath the usual fanfare, the crowds of enthusiasts and overnight campers were smaller than in past years.
In part, online pre-ordering has made queues unnecessary for all but diehard fans, and in Chinese stores only those who had ordered in advance were queuing to collect.
Yet in markets like China online interest in the new phone has also been muted compared to past launches Authentic Myles Jack Jersey , as cheaper local brands amp up their features, design and marketing.
The iPhone 7, which Apple claims is splash and water resistant, features faster chips and wireless headphones. It costs from 5,388 yuan (US$816) in China while the iPhone 7 Plus, which has two cameras Authentic Calais Campbell Jersey , starts at 6,388 yuan.
Wu Ting, a 28-year-old from Nanjing, was surprised to find herself first in line at a downtown Apple store in Shanghai yesterday.
“I found last year that there were crowds of people, but this year almost no one. I came an hour early thinking I’d have to wait a long time before getting seen,” Wu said.
Li Jun Authentic Leonard Fournette Jersey , a Shanghai designer, paid online for a jet black iPhone 128GB because it had “the fastest chip, best camera and a nice design.”
Sales in China will be the acid test for Apple’s year ahead. The success of the iPhone 6 in China drove sales last year, while the slower-burn 6S contributed to Apple’s first global revenue drop in over a decade earlier this year.
Chatter about the iPhone 7 launch on Weibo has been far more muted than when the
iPhone 6 debuted in 2014. An index of searches on Baidu Inc, China’s most popular search engine, shows the new phone lagging behind both the iPhone 6 and iPhone 5.
Apple’s China sales dropped by a third in April-June A. J. Cann Jersey , albeit after more than doubling a year earlier, while its market share has fallen to around 7.8 percent, placing it fifth behind local rivals Huawei, OPPO and Vivo.
Apple has been slower to adapt, consumers and analysts say — the new iPhone has few major changes to win over fickle shoppers and the firm’s marketing has been generic.
“From Steve Jobs to Tim Cook, Apple has never had any marketing strategy tailor-made for China Dante Fowler Jr Jersey ,” said Zhou Zhanggui, a strategic consultant. “Apple risks losing out more if it does not better cater to local demands in its marketing as well as product design.”
However, Credit Suisse said it expects Apple to sell 215 million iPhones this year and 221 million units in 2017.
In Beijing’s fashionable Sanlitun shopping district, several people who had already grabbed new iPhone 7s were hawking them for a markup just outside a flagship store.
Scalpers were out in Shanghai, too, offering the new phones at a premium of 500-2 Yannick Ngakoue Jersey ,500 yuan.
There has been much chatter among Apple fans since the new iPhone 7 and iPhone 7 Plus were unveiled about the decision to eliminate headphone jacks and embrace a wireless future. But yesterday most talk focused on supply issues.
Apple shares finished up 3.4 percent at US$115.56 on Thursday as the firm said the iPhone 7 Plus and jet black version of the iPhone 7 had already sold out in pre-orders.
By Yang Yi
BEIJING, Nov. 3 (Xinhuanet) -- Apple has long held the position as the most profitable company in the world due to its bestselling handsets, but the tech giant disappoints investors over crunched earnings.
Apple's financial results for fourth quarter of 2013 (ended September 28) which was released lately reported 37.5 billion U.S. dollars in revenue and 7.5 billion U.S. dollars in profit.
That marked a growth of 4 percent in revenue compared to the same quarter in 2012, but year-over-year profits slumped 8 percent.
Company's gross profit margin, a key measure of profitability, fell to 37 percent in Q4 Myles Jack Jersey , down from 40 percent in the same quarter last year, which represented the first earning decline the company had seen in 11 years.
Although Apple's financial performance in Q4 beat Wall Street estimates, the stocks slipped about 2 percent in after-hours trading as investors concern over their earnings.
Apple's earning dilemma may result from products structure and marketing positioning.
IPhones outshine Apple’s other products
IPhone continued to be the company's prime mover in fiscal income with 33.8 million units sold in the fourth quarter, up 26 percent compared to the same period last year. For the fiscal year, net sales of iphone rose 13 percent from 80.4 billion U.S. dollars to 91.3 billion U.S. dollars which contributed more than half of Apple's revenues.
IPad sales were relatively flat at 14.1 million, up 100 Calais Campbell Jersey ,000 from the year ago quarter.
Macs decreased by 7 percent over the same period, from 4.9 million in Q4 last year to 4.6 million this year.
The selling of iPod significantly slipped by 35 percent year over year so that it didn't even merit a mention in Apple's earnings call. It accounted for just 3 percent of Apple's overall revenues.
Overall revenues from all Apple products except for iPhones and for iTunes, software, and services were down year-over-year, according to Macworld magazine.
Lack of innovation
Tepid iPhone 5S and plastic iPhone 5C unveiled late this quarter did not cheer customers up any more.
While it had been a long time since Apple made game-changing or impressive products. People may reasonably wonder: Why is that Apple iWatch taking so long? Where's apple TV ?
Apple CEO Tim Cook has hinted at Apple moving into new product categories, including wearables at Apple's Q4 earnings call.
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